Martinez Davenport University Introduction Green Mountain Resort was initially constructed as an attractive amenity for home ownership in the Appalachians.
Mike Baltic Case Study: Green Mountain Resort Dis solves the Turnover Problem Green Mountain Resort was not expected to be in business for very long, not that anyone was making predictions. It was a small resort with golf, tennis, and, most notably, some skiing—on machine-made snow for the most part—set in the Appalachians.
It was a fair distance from major population centers and had none of the history of the famous southern spas of an older era, places like the Homestead. But it didn't have to stand fully on its own: The resort was the center of sales hospitality and an attractive amenity of home ownership.
Being a property owner got you membership in the resort with ski passes, discount golf, and the like. Salespeople pointed to the resort as a symbol of their commitment to community: Of course, the salespeople also knew that when the real estate sold out, the function of Green mountain resort case study resort as a sales tool would disappear along with the sales staff, and, if this were like other similar developments, the resort would lose its luster and perhaps even go out of business.
The resort wasn't there for vacationers but for buyers. Soon, there would be no more buyers. And soon after that, the resort would have to make it on its own, as only a resort.
The top management of Green Mountain at this time came to the operation when the original developers failed. They were sent in by the investment bank that had financed the original operation to put the place in order and get it sold.
But the bank's workout team fell in love with the rural beauty and lifestyle and bought it themselves. Actually, it was a very complex plan that structured eventual ownership for the homeowners, with part ownership by the remaining management company that would continue to run the operation.
The former bankers were committed to building an actual community, one they wanted to stay in themselves, and to having the resort become a first-class operation on its own.
They were explicit about their goal: With the new structure, the resort manager was an owner. He decided to stay on, motivated by his ownership share as well as the opportunity to have his own show, no longer just an adjunct to sales.
Gunter had been part of the original management and had expected to eventually leave for another resort job, enacting a pattern typical in the hospitality industry. But now he was an owner, not just an employee, and he had a vision of a first-class mountain resort.
The architecture of the lodge, and of most of the vacation homes, was more up-country than ski- country.
Business Case Studies Green Mountain has provided over million megawatt-hours of cost-competitive renewable energy to businesses nationwide and purchased carbon offsets to help many leading brands reduce their carbon footprints. Free Essay: Green Mountain Resort Case Study Benjamin L. Martinez Davenport University Introduction Green Mountain Resort was initially constructed as an. Case Study: Green Mountain Resort (Dis)solves the Turnover Problem Green Mountain Resort was not expected to be in business for very long, not that anyone was making predictions. It was a small resort with golf, tennis, and, most notably, some skiing—on machine-made snow for the most part—set in the Appalachians.
In contrast to this uniquely American look was Gunter, in his Tyrolean hat, his accent recalling his native Austria. He didn't wear lederhosen but would have looked natural in them.
His wife, Hilde, actually had blond braids and, when they were together, you could only imagine that they were off on a hike to an Alpine meadow.
Their house was perfectly Teutonic, immaculate, and welcoming in a way that made you think you shouldn't touch anything. Gunter was nothing if not rational.
That is why Gunter was worried about the turnover of staff. Green Mountain Resort was in a beautiful rural county, but that county was also the poorest in the state.
That meant that it was hard to find good employees locally, and those that were good, whether local or imported, didn't stay long. High turnover meant added training, plus the predominance of novice staff. And it was mainly the best service people who moved on, leaving behind the poorest performers.
That, Gunter knew, undermined efforts to build a first-class operation. Turnover had to be reduced. There weren't a lot of options. In such a small operation, the opportunities for promotion were few and Gunter was faced with the irony that if he reduced turnover, there would be even fewer openings for advancement.
Structural arrangements to keep people from leaving such as term contracts, benefits that took time to vest, and the like were seen as coercive and drove people away.
Besides, such measures seemed out of character for Gunter and for Green Mountain. The so-called hospitality industry, in its training and management development literature, saw turnover as a problem needing treatment, as well.
One difference in the industry association view, however, was that turnover was defined as chronic, always there, something to be endured. All management could do, went the advice, was to minimize the debilitating effects: Gunter knew this perspective but didn't want to settle for a chronically sick organization.
His efforts, though, had turned out to validate the industry view and even, sometimes, make things worse.Green Mountain has provided over million megawatt-hours of cost-competitive renewable energy to businesses nationwide and purchased carbon offsets to help many leading brands reduce their carbon footprints..
These case studies demonstrate how we’ve helped companies make a positive impact on the environment through their support of cleaner energy. For nearly a decade, NativeEnergy has helped Keurig Green Mountain achieve its greenhouse gas reduction goals.
Learn more about this through the Green Mountain Coffee Roasters carbon offset project case study here. Green Mountain College has sustainability leadership at various levels, from the goals of the College’s strategic plan Sustainability to the implementers, including the Sustainability Office, Campus Sustainability Council, faculty, and classes.
a case study from Rutland County, Vermont” in the Journal of Agriculture, Food Systems. Join over 75 million users who use OneTime to compare prices and save money on Free Price Comparison · Limited Time Deals · Limited Time Deals · Free Price Comparison.
- Case Study of the Green Mountain Resort Introduction In this week’s assignment we will discuss the images of managing change and how they relate to the case study of the Green Mountain Resort.
First I will identify the change images held by key players in the case study. In the case “green mountain resort” the resort manager Gunther, believed a frightening problem for both the current situation but especially for the future was the high turnover.
He tried to manage this with different organizational changes and believed on a positive outcome.